Mr. Coffee

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Mr. Coffee, a well-known and established brand of in-home coffee makers is losing ground in their competition with coffee house franchises as evidenced by year-over-year product sales being down.

Create and launch a fully responsive online commerce site, including original visuals supporting their marketing campaign of “Bring the coffeehouse home,” to promote the Mr. Coffee brand and boost YOY product sales. 

UI design lead, illustrator

• Original illustrations, hand-drawn & digital
• Mobile-first product page designs
• Mobile-first commerce experience
• Collaborate with UX to create information architecture
• Collaborate with UX on page layouts
• Collaborate with engineers on technical feasibility 
• Presentation of final design concepts to client