Resume

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CRAFTJACK

Director of Design   |   February 2021–Present

I mentor and guide an expanding team of user experience designers and researchers. I spearhead and collaborate on numerous high-performing, data-driven design initiatives for B2B and B2C customers.

• Led research, design, and build of a new product feature to solicit customer reviews, resulting in:
-Primary cohort gaining a remarkable 408% increase in public-facing business reviews and an $11K annual upsurge in monthly LTV
-Average weekly reviews increasing by 40% across all contractor segments
-Average number of contractors with one review growing by 11.9%, globally

• Guided design and execution of a new user-driven sign up process, resulting in a 10% increase in funnel conversion rate and a $1M reduction of annual sales costs

• In collaboration with the Founder/COO and VP of Marketing, increased overall company productivity and morale across departments by researching, evangelizing, and implementing the Entrepreneurial Operating System; met onsite regularly with the leadership team to establish shared department goals and create annual success metrics for all employees to achieve as a cohesive unit

CRAFTJACK

UI Lead   |   January 2016–February 2021

Established the first in-house product design department at an agile, rapid-growth lead generation startup with documented processes, repeatable workflows, and data-driven user research practices.

• Increased conversion rates by 33% with a data-driven, strategic redesign initiative of CraftJack(dot)com and the brand’s multi-channel marketing content strategy

• Spearheaded the research, design, and launch of an iOS and Android app that directly facilitated an increase in contact rates between homeowners and contractors

• Led the redesign initiative of contractor profile pages, driving an increase in contact rates between homeowners and contractors and an increase in contractor retention over time

• Collaborated across departments on a redesign of 30+ microsites producing an average revenue increase of 75%

LYONS CONSULTING GROUP

Senior Visual Designer   |   April 2012–December 2015

• Led kickoff discovery sessions and regular design presentations for high profile clients, achieving successful implementation of their online commerce presence and establishing quantifiable KPIs for their projects.

• Managed multiple large-scale projects efficiently, meeting all deadlines with strong organizational and time management skills while demonstrating flexibility in iterative design work.

• Collaborated closely with UX and engineering teams, actively driving decisions to adhere to and elevate client brand identities across online commerce, print materials and package design systems.

ENVISIONIT MEDIA, INC.

Graphic Designer  |   February 2009–April 2012
• Developed a keen eye for aesthetic quality, strong typography, and graphic design skills while collaborating closely with the art director, writers, account managers, third party print vendors, and engineers to accomplish complex client requests.

• Maintained a sense of responsibility towards agency expenses and reputation by nurturing vendor relationships, and meticulously documenting standard print production processes. This involved daily file preparation, refining print layouts, and following printing processes.

• Worked directly with clients on a wide variety of successful print marketing, branding, website, packaging, and advertising campaigns across multiple channels.