Wilton

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Wilton's online store was dated and slow. This client was interested in a faster, more modern online commerce experience that reflected the charming creativity present across their product lines. 

Create and launch a fully responsive ecommerce site, including product detail pages that accommodated an unusually large amount of color choices and product customization options.

UI design lead

• Original iconography
• Unique typography
• Mobile-first product page designs
• Mobile-first commerce experience
• Collaborate with UX to create information architecture
• Collaborate with UX on page layouts
• Collaborate with engineers on technical feasibility 
• Presentation of final design concepts to client